On December 23, NNVE Investment Fund Management (Beijing) Co., Ltd subordinated under NNFE Holdings (hereinafter referred to as NNFE) and Ningbo Laiye Investment Management Co., Ltd (hereinafter referred to as Laiye) signed a Strategic Co-operation Frame Agreement, marking the investment of NNFE fully steps into the tourism investment, tourism, scenic area management, tourism venture capital industry chain, jointly opens a new model of tourism and capital cooperation, builds a smart tourism ecosystem to boost a new pattern of domestic tourism industry.
Professor Yang Zhenzhi, founder of Laiye Group, Chen Yu, general manager of Ningbo Laiye Co., Ltd, as well as Song Xiaoyu, Chairman of NNFE, Xiao Yan, principal of NNFE Sichuan Company, etc. jointly presented the signing ceremony.
According to the agreement, NNFE and Laiye will jointly found a travel management joint venture for close cooperation in tourism scenic area management, tourism industry mergers and acquisitions and investment, tourism industry IP venture capital investment, to broaden the tourism cooperation fields, to give play to their advantages in tourism finance, tourism investment, scenic area planning and development, landscape design and operation management, etc., to innovate China tourism development model and to build China tourism investment and management advantage brand under the principle of resource sharing, complementary advantages and value co-creating.
As one of the earliest enterprises engaging in tourism planning, planning and design business in China, Laiye Group has the first class qualification of tourism planning and design approved by the National Tourism Administration, and the second class qualification of urban and rural planning and organization approved by Ministry of Housing and Urban-rural. In 2015, Laiye Group joined the Asia Pacific Tourism Association to become the first listed company serving the whole industry chain of tourism industry in China. Laiye Group took the lead in putting forward the unique planning theories of region-based tourism and tourism functional areas, the national ecological culture and tourism integration experimentation area, the national tourism and leisure area, the tourism destination system and so on, which were approved by the State Council and the National Tourism Administration. It has prepared one birthplace plan of the national strategic idea of targeted poverty alleviation, four plans of national major projects, four great man hometown eight- plans, more than 20 of the world's heritage plans, more than 30 5A-level scenic spots creation and enhancement plans, more than 40 tourist resort area plans, more than 50 region-based tourism related plans, more than 1,000 boutique schemes and plans, with projects throughout the country. It has successfully implemented the entire consultation and operation and management services for tens of national 5A scenic spots, the world heritage and the world reserve heritage. For example, "Guangyuan Jianmen Pass" "Hometown of Deng Xiaoping", "Luoyang Baiyun Mountain" "Yongding Kakkas and Their Earthen Building" and "Fujian Taining Danxia World Natural Heritage", “Taoping Qiang Village", “Rizhao Shanhaitian", are also projects that have been implemented or are being implemented by Laiye Group.
The strategic cooperation between NNFE and Laiye Company as alliance between giants opens up new way and mode in mutual integration and close cooperation in financial investment, tourism planning and management industry as the new exploration of finance and management service industry to support and serve the real tourism economy and will drive and realize the precise poverty alleviation and tourism poverty alleviation through supporting and serving the development of tourism to achieve win-win goal and to jointly promote the healthy and sustainable development of tourism.